When they needed help to improve their use of social media, Hope House Foundation leadership reached out for Apparo Tech Therapy.
Hope House Foundation provides housing and support services for single unaccompanied women or women with children experiencing “situational” homelessness driven by job loss, illness, or a major life change.
Needing help to optimize her use of social media for fundraising, Jen Grenier of Hope House Foundation reached out to Apparo for Tech Therapy support. She was matched to volunteer Madeleine (Maddy) Piercy, Digital Channel Strategy Manage at Duke Energy who was ready to use her workplace skills to make a positive impact on her community. Hear more from Maddy.
Jen shares, “We had an idea for a community fundraiser and wanted to improve participation through social media. We know that some people can’t donate money, but everyone has old shoes to donate. So we are collecting shoes to raise money through Funds2Orgs. Also, having the drop off drives on-site brings people from our community to us, so that they can learn about what we are doing.” Maddy helped Jen with a strategy for boosting posts and also delivered a detailed social media playbook along with a list of helpful resources.
“We have one week left in the drive and we’ll definitely beat our goal of 100 bags (of 25 pairs of shoes, each.)” She explains that, following Maddy’s recommendations, she leveraged a $20 paid social media boost to not only ensure the success of this drive, but also gain 60 new followers on Instagram (an 8% increase) and 30 new followers on Facebook (a 2% increase.)
Jen shares her appreciation of Maddy, “Maddy was wonderful. She opened our eyes to trying something different, because what we were doing before wasn’t working.”