Nonprofit Marketing Strategies Part 3- Reaching Corporate-Related Goals
In part three of this Nonprofit Bytes+Insights webinar series, Apparo’s esteemed Director of Marketing, Bleema Bershad guides viewers through a deep dive into marketing as it relates to corporate relationships. Bleema is joined by Apparo’s Director of Development, Kristen Reed, as they discuss leveraging marketing support to achieve corporate partner-related goals, delivering and gathering insights on current and potential corporate partners to help ensure marketing effectiveness, and building corporate-partner-focused marketing strategies. Whether you’re new to nonprofit marketing, a professional, or anywhere in between, this webinar will help harness marketing to reach corporate engagement goals.
Bleema brought 20+ years of experience from both the for-profit and nonprofit sectors when she joined Apparo in 2018. She began her career in credit card marketing at MasterCard and most recently served as Director of Communications at PennPAC (University of Pennsylvania Pro bono Alumni Consulting.) Once she shifted to the world of nonprofits and realized how her professional skills could have such a meaningful positive impact on her community, she hasn’t looked back. As Director of Marketing, she creates and executes strategies to increase awareness of Apparo initiatives to corporate partners, nonprofits, and others interested in the nonprofit and technology sectors. Her focus is on clear communications that elevate the Apparo brand and drive engagement.