Nonprofit Marketing Strategies Part 1- Cross-Functional Organizational Success
In part one of this Nonprofit Bytes+Insights webinar series, Apparo’s esteemed Director of Marketing, Bleema Bershad provides actionable insights for fortifying strategies to drive meaningful impact and measurable returns. Bleema provides engaging marketing fundamentals needed for marketing effectiveness and achieving cross-functional success. Bleema discusses six fundamental marketing strategies including deepening market insights with tactics for gathering and delivering insights, segmenting constituents, nonprofit copywriting, and language, fine-tuning programs and benefits, delivering the “goods”, and creating effective marketing plans and campaigns. Additionally, she shares practices for leveraging nonprofit staff and volunteer support to achieve organizational goals.
Bleema brought 20+ years of marketing experience from both the for-profit and nonprofit sectors when she joined Apparo in 2018. She began her career in credit card marketing at MasterCard and most recently served as Director of Communications at PennPAC (University of Pennsylvania Pro bono Alumni Consulting.) Once she shifted to the world of nonprofits and realized how her professional skills could have such a meaningful positive impact on her community, she hasn’t looked back. As Director of Marketing, she creates and executes strategies to increase awareness of Apparo initiatives to corporate partners, nonprofits, and others interested in the nonprofit and technology sectors. Her focus is on clear communications that elevate the Apparo brand and drive engagement.